Official Site of the SAICOLOGY Event 2019
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We are looking for enthusiastic students who want to be involved in innovating new and exciting solutions in the Automotive industry

SAIC Motor UK is looking for driven and passionate students from UK universities to participate in a three-day innovation competition we’ve named ‘SAICOLOGY’.

At SAICOLOGY you can collaborate with fellow students, and work alongside business and automotive experts to understand how digital trends such as blockchain, connectivity, internet of things, augmented reality and artificial intelligence can be exploited within the automotive domain.

Successful candidates will work in teams of three with the aim to produce great business models, prototypes and an innovative marketing pitch.

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SAIC Motor designs, manufactures and sells cars under the MG brand worldwide and as Roewe in China.

We are at the forefront of technological advancement and innovation in the automotive industry. In 2016, the company released the world’s first internet car - the Roewe RX5.

Recently, we unveiled the Roewe MARVEL X, the world’s first mass-produced vehicle with integrated augmented reality (AR) technology!

  • We Achieved Global Sales of Over 5 Million Units in 2017

  • We’re No. 36 in the Global Fortune 500

The automotive sector is developing faster than ever, with new mobility concepts, ideas and businesses appearing on a daily basis.

SAIC Motor are looking to work with innovative and motivated people to develop new mobility business models for our customers.

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Today, more than half of the world’s population resides in cities. This figure is expected to continue increasing, reaching 75% by 2050.

As the number of megacities across the globe increases, urban planning is redirecting its focus back towards people’s needs in an attempt to boost quality of life.

The strain to accommodate all the needs required for humans to flourish in an urban setting forces many to offer innovative solutions for the problems we encounter on a daily basis.


SAIC will be holding a student competition on 13th, 14th and 15th February 2019 to share ideas and evolve concepts.

Consider the following in regards to the next 3 to 5 years:

  • Presence of 5G connectivity – 5G is expected to be 100 times faster than 4G, allowing devices to send and receive large amounts of data instantaneously, making IoT ready for scaled application

  • The interplay between modern information and communication technologies allows cities to become smart cities

  • Life in megacities has moved into the 3D

We invite innovators from backgrounds of business studies, engineering and technology, software development and creative marketing. Each innovator will form a part of a team which will include a mixture of all skills mentioned above.

The aim is to come up with an innovative solution and business case on how digital trends such as blockchain, connectivity, internet of things, augmented reality and artificial intelligence can be used to create innovative and exciting customer experiences within the automotive domain.

Each team is expected to produce an engineering proof of concept, a business plan and a marketing pitch.

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“ Now, more than ever, the automotive industry is evolving, and at an incredible pace.  This is fuelled by unprecedented technological advancement, major shifts customer lifestyles and expectations.  The Internet of connected things sees transportation become so much more than the traditional A to B tool of yesteryear, mobility in the 21st century really has a significant impact on everything we do.  Here at SAIC we want to work with great people to develop the best customer experiences for the future ”


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For group applications, please email your collective response to


Name *
Tech expert - Great understanding of emerging technologies, trends and their implications, able to advise from the technical/digital aspect of the solution/product, and is able to produce a demo of the concept
Business guru - Great understanding of different business models, able to create a business case for the product/solution so it will bring benefits to SAIC
Creative Marketer - Great understanding of different marketing strategies, able to identify market needs and advise product/solution development/planning based on customer insights
I’m Unique! – If you feel like you don’t belong to any of the above categories, but your knowledge and skills can be particularly useful in developing a new mobility/vehicle concept in the digital era, tell us what best describes you!
Questions - Written or Video
Please answer four of the following questions, based on the role you selected above.
You may present your answers in the form of a short video (Submit your link in the field provided at the bottom of this form) or simply fill in your written answers in the appropriate fields below.
1. Why are you the best person to join us? 2. What can you bring to your SAICology team that is unique?
1. What role do you consider yourself to be and why? 2. From your background, what skills or knowledge do you have that are transferable for this competition?
1. What entrepreneurial experience do you have? 2. What are the current market trends with regards to business management?
1. Looking at current production vehicles, how could you improve them? 2. What are the current market trends with regards to tech in your area of expertise?
1. What are the three most important characteristics for you to market a vehicle in the UK? 2. What are the current trends with regards to UK marketing?
Simply upload the video to a hosting site (Such as Youtube/ Vimeo) and enter the link here
Video Consent

Alternatively, send your application by email to making sure to include all of the information listed in the application form above.

Below is a example of how you might present your application as a video.

By submitting your entry you are confirming that you agree to the event Terms & Conditions